Is Content Creation Dead? Why I’m Going “All-In” Anyway

There was a moment, at the very beginning of my project Meeji, when I hesitated. I sat in front of my screen, watched the explosive rise of generative AI, and asked myself: “Why?”

Why should I invest years of my life building a content platform when models like GPT-4, Claude, or Sora can generate in seconds what takes me days? Isn’t the market long since saturated? Hasn’t content creation degenerated into a worthless commodity where supply exceeds demand by a million-fold?

The Illusion of Saturation

The answer I found was paradoxical. Yes, the internet is flooded. It is full of what is fittingly called “slop” in English – lovelessly generated filler whose only purpose is to feed algorithms. But was that any different before AI? Clickbait farms and SEO spam have always existed. AI has simply piled this trash heap higher and shined a brighter light on it.

But precisely in this saturation lies the secret: In a sea of noise, the signal becomes more valuable.

AI as a Magnifying Glass, Not a Factory

I realized that AI is not the problem, but the mirror of the author. It is agnostic. It does not judge quality. It merely executes.

  • If your intention is to flood the internet with cheap copies, AI gives you a firehose.
  • But if your intention is to tell complex stories (like my world Thae Naptel) or make education accessible, AI gives you an orchestra.

That is the reason why I dove into this project with full force. I do not use AI to replace the human factor, but to scale it. I use it to break through the barriers that would have stopped me as a solo creator in the past – budget, time, technical limitations.

The Responsibility of the Director

Content creation has a future, perhaps a brighter one than ever before. But the role has changed. We are no longer just “writers” or “pixel pushers.” We are becoming Creative Directors. We bear the responsibility for what we put out into the world.

At Meeji, I have chosen quality. Depth over breadth. Curated content instead of algorithmic noise. AI is my tool, but the vision remains human.